What does 360gradi do?

“The greatest achievements are reached by going through off-beaten, often rough pathways and yet always moving step by step.”

Sun-Tzu
 

	Fist step: Strategic Marketing "(…) Thus do many calculations lead to victory, and few calculations to defeat: how much more no calculation at all!" The art of war, Sun-tzu Strategic Marketing: First of all, we will try to understand how your company is structured, and how it works. Then we will ask you about your goals and targets. What would you like to achieve in the market? What is the position of your company compared with your competitors’? Once we have a clear view of the situation, we will study a personalised marketing strategy together with your managers, and write down a marketing plan.
	Second step: Executive Marketing “If one does not change direction, one is more likely to get to destination.” Anonymous Chinese proverb Executive Marketing: A good marketing strategy involves all company departments: from production to sales, from human resources to accounting and finance… As a matter of fact, the success of a marketing plan comes from the coordination of all departments, and their focus on a common target. In this phase, our assistance will be offered specifically to the division managers, whose cooperation will be essential in the periodical updating of a control and optimisation plan. This will give us a clear overview of the situation in each department, and the chance of reviewing our strategy to not miss the set targets.
	Third step: International Marketing “An illusion consists in thinking that a country could be industrialised by building factories. Not at all. Industrialisation is achieved by building markets.” Paul G. Hoffman International Marketing: In cooperation with our world-wide net of marketing consulting partners, we are able to carry out country-targeted marketing actions and to study the appropriate marketing mix. We help companies understand their position on the target market and choose the right communication, sales and distribution strategy according to their product.
	Fourth step: Co-marketing “In such a complex and uncertain world, filled up with dangerous rivals, it is better not to venture all alone.” Kenichi Ohmae Co-marketing: Co-marketing means negotiating partnership agreements between companies, aimed at common investments for carrying out one or more marketing projects. There are three main fields of cooperation: technological/scientific research and development; production optimisation; approach to new markets. In the first case, partner companies invest together to create and develop research laboratories to improve their products and services. In the second case, partners join their production resources or services, often moving their production to foreign countries, in order to create a higher-quality and/or less expensive final product. In the third case, companies share their project and cooperate to strengthen their position in the market and among their competitors, by acquiring a bigger contractual power and more advantages with suppliers, distributors or clients thanks to their peculiarities.

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What does 360gradi do?

The greatest achievements are reached by going through off-beaten...

What is marketing about?

Gaining awareness of your company position...

How does it work?

Analysis, planning, control...

When is marketing needed?

If you think your company could improve in...

Other useful marketing tools

Branding and communication marketing...

Contact Us

Call us to discover new opportunities...